MUD Cares/CitizenGlam Event a Success!

A couple of weeks ago MUD was honored to participate in a very special event with CitizenGlam for their Rally for Hope Lodge Campaign. We are happy to report their very first event, held at MUD on October 5th, was a great success and we couldn’t be more thrilled about our partnership.  

CitizenGlam is the first project leveraging the unique Legacy Connect model, which connects consumers, brands and private foundations to expand what’s possible in the online philanthropic space by creating a multiplier effect for every dollar donated. CitizenGlam, where “fashionable people do good” is an innovative and collaborative campaign tapping into beauty and style networks. For its inaugural project, CitizenGlam united two popular YouTube channels, It’sJudyTime and Leesha’s Xsparkage, along with partners; the Laurance S. Rockefeller Fund, Townley Inc., Operation Bling Foundation, Nahui Ollin and Make-up Designory (MUD) to benefit a charitable cause The American Cancer Society Hope Lodge, allowing them to leverage their significant social media followings and fan base for good.

Leesha(xsparkage) and Judy(ItsJudyTime) combined bring more than 500,000 subscribers, 45,000 Facebook likes and 70,000 Twitter followers to help support the American Cancer Society’s Hope Lodge program. Their YouTube channels showcase all things beauty and makeup and include looks, tutorials, how-to’s, product reviews, tips and deals, along with photos and videos. The funds currently being raised are for the American Cancer Society’s Eastern Division Wig Program. The goal is to raise $10,000 by October 31st through matched donations backed by the Laurence S. Rockefeller Fund. So, a $10 donation will become $20! You can donate here: http://www.legacyconnect.com/#!/home  

Many thanks again to the MUD team who donated their time and services to this wonderful cause: Rita Botelho, Carmen Hendrickson, Emilia Adamkiewicz, Raquel Vivue, Ciara Griffin, Yuli Andrea Sanchez, Lauren Moschella and Evelyn Garcia – you all are awesome!

To stay connected to the campaign, please make sure to follow CitizenGlam here:

Website: http://citizenglam.legacyconnect.com/
Facebook: https://www.facebook.com/citizenglam
Twitter: http://twitter.com/#!/citizenglamhq
Tumblr: http://citizenglam.tumblr.com/
YouTube: http://www.youtube.com/user/CitizenGlamHQ